Pinterest, Retailers, and Marketing
Pinterest is now partnering with retailers, which will result in them having a major impact on the way Pinterest can be used as a marketing social media tool.
Pinterest has been looking for more ways to integrate itself with mainstream trends and social media marketing ever since it’s 2010 release. Pinterest’s format allows you to see the common interests and desires of tons of different types of users, making it a great source to collect data for social media marketing.
Research for social media marketing can be found in the user’s preferences. How? Users browse through and select pins that are attached to their personal Pinterest board. These pins are key in social media marketing; they are the gateways to endless purchasing opportunity and power.
The pins that users select are items that they have a willingness to purchase. Because of this, Pinterest is partnering with retail and online enterprises such as Target and eBay to add more information about the specific product and offer ways for users to purchase them. It is up to the individual brands, represented via pins, to augment their own social media marketing tactics by addressing persuasive and concrete information to the user.
The Simple Layout of Pinterest
Pinterest’s simple web layout makes it easy for users to select pins that attract them. According to their developing plans, Pinterest is looking to have companies add detailed specifications to their products’ pins. This will make it so Pins will be updated with the information needed for users to select movie titles, search for recipes, and gather pricing and availability.
This will open up a plethora of new opportunities in social media marketing, allowing marketers a whole new array of information to access. This opens up another marketing channel for both big manufacturers and smaller retail stores to sell their products.
Mixing Business With Pleasure
Pinterest will soon embody the idea of mixing business with pleasure: an ultimate fantasy for marketers. By allowing users to login to their favorite social media website and indirectly shop for their favorite brands, the animosity towards and overabundance of direct ads will be greatly lessened, or maybe even eliminated all together. Ironically, this will be accomplished by exposing users to advertising through Pinterest. However, the advertising will be presented in a whole new fashion. Users will be selecting which advertisements they see and will be able to easily research the products that interest them. Consumers will be picking and choosing just what they have advertised towards them.
Advertising will be subliminal since it’s content in the pin will be crafted by the marketer to provide an aesthetically appealing look that will draw in consumers. The common user will not even notice a difference between the advertisement and your standard pin of graphic and text. Social media marketing in Pinterest can clearly reveal the exact target audiences, demographics, product styles, packaging, and consumer behavior a product needs to increase its sales and popularity.
Social media market research will be on a new level now thanks to the immediate input of research pouring in from each Pinterest user. Pinterest has links followed by Google to increase the awareness of a product or service. This is yet another innovative way to augment search engine optimization. Instant feedback is reported to social media marketing when users are interacting with a virtual advertising graphic: a pin.
Users will be able to operate the site through their smart phones, while advertisers can track the results to help them analyze and adjust their social media marketing strategies for optimal results. With the massive shift in culture to a mobile depend society, Pinterest’s users are addicted and visually stimulated by the site. Therefore, the frequency on the site does not need to be motivated by marketing campaigns. Basically, the customer is already at the door, this breaks down the marketing process to just presentation and delivery in just the touch of a button.